Ready to Capitalize the $1.9 TRILLION Women Entrepreneurs Contribute to the US Economy?

To effectively engage female business owners, you need to understand them—who they are, what their needs are, and the way they see the world (including you and your category, products, and brands).  Jane Out of the Box offers you a complete array of custom research opportunities to help you shape your strategies, hone your messaging, evaluate ROI, and develop products and services that resonate:

• Qualitative Research
  

  Gain rich insights into the thoughts and feelings of women entrepreneurs in your target market.  Exploratory qualitative methods include one-on-ones (via phone, online chat, or in person), group discussions (in-person, online, or via phone), and ethnography (in their offices, homes, or your retail locations).

• Custom Quantitative Research
  

  Jane Out of the Box offers full-service custom marketing research with female entrepreneurs via online panel and telephone interviews.  Your custom research project addresses your unique business challenge, including testing concepts, evaluating advertising, tracking market measures, evaluating customer satisfaction, and more.

• Shared Cost/Omnibus Studies
  

  Minimize research costs while gaining insight into your target market by participating in one of our shared cost/omnibus studies. Each month, Jane Out of the Box offers the opportunity to participate by asking 3-10 questions of 500 female business owners.  Because costs are shared across clients, you get your answers very economically.

• Custom Online Communities, Blogs and Vlogs
  

  Whether you’re developing a product, an idea or an approach, Web 2.0 capabilities offer rich possibilities for a two-way conversation with your customers and potential customers.  Learn what they have to say to you and to others about your products and services, while maintaining a dialog that lets you bounce ideas and questions to them quickly for quick-fire feedback. Jane Out of the Box will build and maintain a custom panel for your business or brand in order to gain feedback on a range of subjects while allowing you to be in close, frequent contact with your target market.  Communities can be branded under your name or managed under the Jane Out of the Box brand on your behalf, depending on your objectives.

• Customer Database Analysis
  

  What types of women entrepreneurs do your products and services appeal to? And what are your most profitable segments? Jane Out of the Box takes the guesswork out of determining your target market by helping you focus your marketing efforts.

  We’ll profile a sample of your database to uncover which “Janes” your products and services appeal to.  At your request, we’ll overlay your profitability or cost-to-serve data to identify your most profitable segments, and how to reach more of them.

Email Jane Out of the Box today or call us at 866-594-5559 to design research that’s right for you.