Grow Your Business with Rich Understanding of the Buying Habiits of Female Entrepreneurs
This in-depth qualitative study examines how female entrepreneurs make purchasing decisions for their businesses. If you sell to women business owners, this report is a “must have” to gain insight into their expectations when buying.
In a 3-day, in-depth online qualitative panel discussion, more than 40 women discussed:
How they select retailers (both bricks & mortar and online) for “everyday,” frequent replenishment business needs and office supplies
Shopping strategies – how and when they make purchases and why … including how business purchasing overlaps with household purchasing.
How they make decisions for less-frequent, “big ticket” items in their businesses
Which categories of purchases for their business are more fun/engaging, more stressful, and the most annoying!
What they “wish” retailers and manufacturers would do to make their lives easier
How they select product or service vendors for their businesses and what they want from those vendors – including the guaranteed “deal-breakers” that will get a vendor fired
This in-depth examination of the buying needs of female entrepreneurs provides insights that will help your business better serve this burgeoning target market. Create better products, messaging, packaging, shopping experiences, and delivery and service systems as a result of reading this in-depth report.